50+ AND LOOKING FABULOUS

In yesterday's Sunday Times STYLE magazine there was an article entitled Meet the Theresas.*  "They are over 50, fabulous and living proof that your fashion shelf life doesn’t scale down with age", says Laura Weir, Fashion Features Director at the magazine. Well, Halleluja to that.  Despite that fact that her referenced photos include 2 Hollywood actresses and the divine Inès de la Fressange (guaranteed to make most of us sigh with the knowledge that we are never going to look that good), I see myself and my friends in the women she writes about, and my list of regular clients certainly fit into the category of women who create their own style that suits the life they lead, aren't frightened of fashion, and have the means to make it happen. Laura Weir says that the 50+ age group spend more on clothing, footwear and accessories for themselves than any other age group, worth £2.7bn, or a whopping 41% of the total UK clothing market.  

I made my fashion victim errors in my youth, as did we all, and by the time I started designing my own collections for others, that desperate need to wear the 'latest' fashion was long behind me and I had found the joy of designing clothes that were in harmony with my aesthetic taste and my need to create my own statement about who I am, rather than trying to cram a square peg into a round hole, so to speak. The fact that my designs are about how I dress obviously means that they do not have universal appeal, given my body shape, but it's the only way I know how to design.  In fact, I believe it's this very element that attracts the clients I have, like-minded women who are looking for individuality, comfort, elegance and quality fabrication, and are prepared to invest in pieces that they know they will wear again and again, regardless of what is happening in the 'fashion' world.

The lovely Fronza, from the SS12 collection

I also believe that the 50+ age group can wear clothes that a younger woman can't. It takes the sort of confidence that comes with age and experience to be able to wear such pared down clothes and choose the right accessory to make the look yours and yours alone.  You should wear the clothes, not have the clothes wear you. 

One of the best compliments I ever received was from a French woman in the village. She said how much she'd always loved choosing what she'd wear each day, but after a few months of living in Lagrasse got fed up with the comments "who does she think she is?" However, since I had opened my shop and she'd seen me around the village each day in my designs, it had given her the confidence to get back out into the fashion world and put on her gladrags, even if it was only to go and buy her baguette. Of course, it's not Lagrasse that's the problem here, and it would take too long to go into the pyschology behind that silly comment, but it's proof that the more inspiring examples you see, the easier it makes it for you to assume your rightful place.

It's encouraging to see that high street brands are finally realising that there is a huge market out there that until now has been largely ignored, and with more and more older women demanding their place in front of the camera and media eye, laughter lines and all, it would seem our time is finally come.  In any case, I shall carry on doing what I always have, putting my style out there for anyone who appreciates it, walking the walk, talking the talk and loving it.

* You will only be able to access the full article if you have a Sunday Times subscription.  If you don't but are curious to read it, email me and I'll forward you a copy.

MY SIGNATURE DRESS

A good few years ago now, I was getting dressed to go out to dinner, and I had 'nothing to wear'.  So I started playing around with what I had in the wardrobe, and took out a long semi-circular wrapover skirt that I hadn't worn in a while.  The urge took me to pull the skirt up under my arms, twist the waist ties together and pull them around behind my neck.  I looked in the mirror and gaped ... behold a fabulous dress!  That was the dinner outfit and the next day production started,  A skirt that doubles as a dress, and visa versa.   This is that very "skirt":

In Lagrasse by the river, with the old footbridge in the background

There's nothing I like more than a garment that can be worn more than one way (and that will be the subject for another post).  I refined the cut and made the design up in lots of variations and it was a winner from the start. Its bias cut flatters almost every shape, is multi-size, so allows for those holiday waistline variations, and is about as feminine and flattering as you can get.  Yet again, simplicity is the key.  Here are two versions:

Fronza photographed in the full length version, in the Monk's Dormitory at the Lagrasse Abbey

Joëlle wearing it as a dress, then a skirt,  from the SS11 photoshoot

When I asked Kate McLean, my graphic designer, to design a logo for my business, this was literally her first proposition, and it's stayed ever since.

The great thing about this garment is that there are so many ways of wearing it.  Here are some photos of Laure, one of my lovely clients, who has that je-ne-sais-quoi when it comes to wearing clothes.  She dived into the shop a couple of summers ago, grabbed this dress off the hanger, disappeared into the changing room, reappeared a minute later with it tied like this, and hung around long enough for me to take a few shots.  And she walked out of the door wearing it, the ultimate compliment to the designer.

As a wedding dress:

 Some colour variations:

This dress is so popular, so classically beautiful and so much part of me that I'm not ready to push it out of my collection any time soon.

VARIATIONS ON THE THEME OF A JACKET

As my regular clients will know, I design and produce two collections each year.  Each collection features new designs, but I also keep a basic 'capsule' collection within the main collection itself, made up of timeless designs that have universal appeal. 

In each capsule collection, there will always be a dress, a skirt and trouser and a couple of tops, a jacket and in the winter range, a coat.  Essential items that create several stand-alone outfits, and that mix easily with the rest of your wardrobe to extend their range even further. 

My Jenna jacket is just one of these and I thought it would be interesting to see it here in various fabrics, on various models, to illustrate just how versatile it is.

Summer 2011, Winter 2011/12 and Summer 2012

Winter 2012/13 and Summer 2013

And below, further variations.   These coats are all variations of the same basic Jenna jacket design.

Winters 2011, 2012 and 2013

Elegance

Today's subject came to me today while chatting with a client in the shop: my mission is to spread some some elegance around the world. We live in an era of "dressing down". The comment I must hear the most frequently is "oh I just don't have the occasion to wear that". Why do we have to have an "occasion" to wear something lovely and elegant, to make us stand out and look beautiful? We've all known that feeling of taking time and care over how we dress, make up, perfume ourselves, for some special event like a party or wedding. Why would we not want to feel like that everyday? My best friend recently lamented the fact that when she turned up at her local wine bar in a simple black dress and heels, the comments were "ooh, you're all dressed up", making her feel overdressed and slightly ridiculous. I told her she had to translate this into "Wow, you look beautiful". And as I said it, I realised how true that is. People have a hard time saying "you look beautiful/lovely". Too personal and intimate. So instead they make a general comment on the fact that you look different to them, in their dressed-down-I-don't-care-about-how-I-look clothes, when in fact you've really brought some glamour into the room, enough to bring out a disguised compliment. How fab is that? How wonderful to brighten up someone's life by looking good. It's not just the role of celebrities or beautiful people, we can all do it. And it's like anything, the more often you do it, the easier it gets. It's also contagious, which is the best bit; watch how your friends take your lead and smarten up. Let's think elegant (and I'm not just talking clothes either). I'm not suggesting we should all be another Audrey, that's a pretty tough call, but just spending a couple of extra minutes a day to think about what to wear can make all the difference. Bring some beauty into the world on a daily basis. And when you see someone who looks lovely, say it, say "wow, you look wonderful". Watch their face light up.